Day Zero Project Explained
The great Bobulate (my favourite daily blog) pointed out an article by Dan Pink on the ‘third drive’ of humans. There are some really nice observations on how people are motivated to seek out challenges and I think this goes a long way to explaining why the Day Zero Project has resonated with so many people.
We do things even when they don’t satisfy our biological urges, win us a reward or help us avoid a punishment. We play musical instruments during the weekend simply to master something challenging. We quit high-paying jobs to take new jobs that are less lucrative but more meaningful. Human beings, says University of Rochester psychologist Edward Deci, have an “inherent tendency to seek out novelty and challenges, to extend and exercise their capacities, to explore and to learn”. Few would deny that this third drive is also part of what it is to be human.